B2X Marketing

Sales are slipping.
You can't figure out why.

B2X Marketing diagnoses, plans, executes, and measures to get results moving again.

Schedule a Call → Take the Free Diagnostic

No pitch, no commitment. We'll tell you what we see.

The Quiet Disruption

Something changed.
Your marketing didn't keep up.

Six months ago, things were working. Now the pipeline is thinner, new customers are harder to win, and you can't point to what went wrong.

You haven't changed what you're doing. But buyer behavior has shifted underneath you. AI changed how buyers discover, evaluate, and choose vendors. The strategies that built your business are quietly becoming invisible.

Cold outreach stopped landing. Your content isn't surfacing. The referrals slowed. And the competitors you never worried about are somehow showing up first.

This isn't a bad quarter. It's a structural shift.

We've been there. We ran a B2B services company. We lived the same sequence. We fixed it. We can help you do the same.

How It Works

Three Steps to Get Results Moving

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01

Diagnose

We figure out what changed and why your results shifted. No assumptions, no jumping to tactics. Diagnosis before prescription.

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02

Plan

We define the strategy and set priorities so every action and every dollar has a clear purpose behind it.

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03

Execute & Measure

Execute, measure, and adjust. Tracking what matters to your business — pipeline, revenue, growth.

What We Do

Everything Your Marketing Department Should Be Doing

B2X delivers a fractional marketing department — strategy, planning, execution, and performance tracking under one roof. Clients pick what they need; we build the rest as they grow.

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Marketing Strategy

Assess what exists or build from scratch. SWOT analysis, market research, competitive positioning, and a clear strategic direction.

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Digital Marketing Execution

SEO, AEO, GEO, email marketing, outbound, social media, marketing automation, analytics, and reporting.

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Content Creation

Quality content at scale. From ideation through research, writing, editing, SEO optimization, and publishing.

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Newsletter Production

AI-powered newsletter creation and management. Curation, writing, production, and publishing.

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Ad Programming

Strategic ad management. Campaign strategy, setup, management, and optimization across platforms.

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Web Presence

Conversion-ready digital properties. Landing pages and websites built to serve your marketing strategy.

Why B2X

The Guide You Need When Results Stop

Luis Capobianco

Marketing Leadership + AI/Tech

Luis Capobianco

30+ years across IBM, P&G, General Mills, Kellogg, and Mondelez. Built B2X's AI-powered operational infrastructure. Duke MBA, Computer Engineer from USB.

Esther Montiel

Strategy, Consulting + Delivery

Esther Montiel

30+ years across P&G, Booz Allen Hamilton, Empresas Polar, and NXTP. Built BI and Market Intelligence departments from scratch. Duke MBA, Kellogg Executive Program.

Pillar 01

Experience

The founding team built their careers at P&G, General Mills, Kellogg, Mondelez, Booz Allen Hamilton, Empresas Polar, and NXTP. We know what good marketing strategy looks like because we did it at scale.

Pillar 02

Methodology

A structured framework — diagnosis, strategy, plan, execution, measurement. You see the process, understand the logic, and can follow the reasoning behind every recommendation. No black boxes.

Pillar 03

AI Capability

We've already built the infrastructure — content pipeline, market research agent, SWOT analysis, strategy framework. Senior-quality output at SMB-friendly speed and price. The AI doesn't replace the thinking. It multiplies it.

Ready to Talk?

Let's figure out what changed.

No pitch, no commitment. We'll tell you what we see. Schedule a diagnostic call, or start with our free self-assessment to see where you stand.

Schedule a Call → Take the B2X Marketing Diagnostic