About B2X Marketing

Senior Strategic Thinking
with AI-Powered Execution

We believe SMBs deserve the same caliber of marketing strategy and execution that only large corporations can typically afford.

Why We Exist

THE PLAYING FIELD
ISN'T LEVEL. WE'RE
CHANGING THAT.

SMBs deserve the same caliber of marketing strategy and execution that only large corporations can typically afford. That conviction is why B2X Marketing exists.

We didn't study this problem from the outside. We lived it. At a B2B services company selling to US clients, we experienced the same sequence our prospects are going through now: cold email outreach stopped working when Google and Microsoft tightened spam filtering, then AI changed the entire landscape and forced a complete rethink of strategy.

Most recently came the realization that our content and online presence had become invisible to the new way buyers search and decide. When we say "you haven't changed what you're doing, but the results have" — that's not a sales line. It's a lived experience.

How We Work

AN EMBEDDED PARTNER,
NOT A CONSULTANT WHO
HANDS OVER A DECK

We deliver a fractional marketing department: strategy, planning, execution, and performance tracking under one roof. Our AI-powered, human-directed model makes this affordable for SMBs without sacrificing the caliber of work.

01

Diagnose

We start by understanding what changed and why your results shifted. No assumptions, no jumping to tactics. Diagnosis before execution.

02

Plan

Define the strategy, set the priorities, and map the execution — so every dollar and every action has a clear purpose behind it.

03

Execute & Measure

Execute, measure, and adjust. Tracking what matters to your business — pipeline, revenue, growth. Not impressions, not followers.

Partner, Not Consultant

We walk alongside clients through the full marketing lifecycle, embedded in their business. Not a vendor — a teammate.

Fractional Marketing Department

Clients don't get one advisor. They get strategy + planning + execution + performance tracking as an integrated function.

AI-Powered, Human-Directed

AI workforce scales the output. Senior human judgment steers the strategy. No vibe marketing — every decision has experienced direction behind it.

What We Do

MODULAR SERVICES.
PICK WHAT YOU NEED.

Strategy serves as the entry point. Execution services become the ongoing partnership. Clients pick what they need — we build the rest as they grow.

settings

Marketing Strategy

Assess what exists or build from scratch. Includes SWOT analysis, market research, and a clear strategic direction for your business.

monitoring

Digital Marketing Execution

SEO/AEO/GEO, email marketing, outbound, social media, marketing automation, analytics, and email deliverability.

edit_note

Content Creation

Quality content at scale. From ideation through research, writing, editing, SEO optimization, and publishing.

mail

Newsletter Production

AI-powered newsletter creation and management. Curation, writing, production, and publishing. Proof of concept: The CMO Lab.

campaign

Ad Programming

Strategic ad management. Campaign strategy, setup, management, and optimization across platforms.

language

Web Presence

Conversion-ready digital properties. Landing pages and websites built to serve your marketing strategy.

What Guides Us

OUR VALUES IN ACTION

Transparency

Clients see the process, the tools, the data, and the results. No black boxes. Visibility is non-negotiable.

Integrity

Truth over convenience. Promises match behavior. We say what the client needs to hear, not what's easy.

Accountability

Own outcomes, good and bad. When something goes wrong, we name it, explain it, and fix it.

Alignment

We serve the client's objectives, not our revenue. We'll recommend against a paid service if you don't need it.

Respect

We honor the client's business, their people, their history. Give your best work — anything less disrespects the trust placed in you.

The Team

BUILT ON DECADES
OF EXPERIENCE

Luis Capobianco

Luis Capobianco

Marketing Leadership + AI/Technology

20+ years of marketing leadership across P&G, General Mills, Kellogg, Mondelez, and Mahisoft. Luis builds the machine: the AI-powered content pipeline, market research agent, and strategy framework that give B2X its speed and scale.

Esther Montiel

Esther Montiel

Strategy + Consulting

20+ years across P&G, Booz Allen Hamilton, Empresas Polar, NXTP, and Mahisoft. Built BI and Market Intelligence departments from scratch at Empresas Polar. Repositioned Solera® to a 15% price premium and drove +7 p.p. market share growth.

Why Us

THREE PILLARS
OF AUTHORITY

Pillar 01

Experience

The founding team built their careers at the companies that defined modern marketing strategy: P&G, General Mills, Kellogg, Mondelez, Booz Allen, and Empresas Polar. At Mahisoft, both founders worked in a remote B2B services company selling to US clients — the exact model B2X Marketing operates today.

Pillar 02

Methodology

B2X Marketing follows a structured framework — diagnosis, strategy, plan, execution, measurement — built on established marketing science. The client sees the process, understands the logic, and can follow the reasoning behind every recommendation.

Pillar 03

AI Capability

B2X has already built the operational infrastructure — content pipeline, market research agent, SWOT analysis, strategy framework — that makes senior-quality output possible at SMB-friendly speed and price. The AI doesn't replace the thinking. It multiplies it.

Ready to Talk?

SCHEDULE A
DIAGNOSTIC CALL

No pitch, no commitment. We'll tell you what we see. A 45-minute conversation about your situation — what changed, what's working, and what to do about it.

Schedule a Call → Take the Free Diagnostic